Diamond Buying Guide

A full glossary of diamond terms

We’re here to help you throughout every step of your diamond journey. Here’s some key phrases and their meanings to help you when searching for the perfect diamond.

Explore the guide:

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Meet our experts

One of our diamond experts, Lorna, talks you through how to choose the perfect diamond.

“We hand select our diamonds and choose settings that complement them the best, paying attention to the details that matter the most. Whether it’s an engagement ring on your finger or a tennis bracelet on your wrist, our diamonds don’t just sparkle, they feel amazing too.”

– Lorna, Head of Diamond Buying.

Diamond FAQs

Our experts answer some of your most frequently asked questions on diamonds.

Learn more about diamonds

Browse the other sections in our Diamond Buying Guide

Couple holding hands displaying diamond eternity wedding ring

Wedding Ring Buying Guide

Your wedding rings will be an eternal symbol of your love and commitment to one another.

Three solitaire platinum diamond engagement rings with a round brilliant cut.

Engagement Ring Buying Guide

When it comes to buying an engagement ring it’s all about the little details. That’s why we’re here to help with our guide on buying an engagement ring.

Eternity Ring Buying Guide

Eternity Ring Buying Guide

Explore our guide, giving you the knowledge and confidence to find the perfect diamond.