Diamond Buying Guide
One of the world’s most beautiful, unique and rare treasures, every diamond has its own story to tell - whether it’s a lifelong commitment, a celebration or a thank you. That’s why we fall in love with every diamond we choose, to make sure you do too.
We’ve curated a complete guide to diamonds to answer all your questions and give you the confidence you need when looking for “the one”. Together, we’ll help you find the perfect diamond.
The 4 Cs
Wondering what the 4 Cs are and why they’re important? We explain how cut, colour, clarity and carat influence the way a diamond sparkles in more detail.
Our 5th C
So you’ll have confidence in your choice. With over 100 years of expertise and knowledge, it’s no secret we know a thing or two about finding the perfect diamond.
Diamond Cut & Shapes
We talk through the difference between diamond cuts and diamond shapes and how to find the perfect one for you.
Diamond Settings & Styles
A beautiful diamond needs the perfect setting. Find out more about the styles and settings we choose to best compliment the shape of the diamond.
Diamond Glossary
We break down all the diamond jargon with our A-Z glossary of diamond terms. You’ll be an expert in no time!
Meet our experts
One of our diamond experts, Lorna, talks you through how to choose the perfect diamond.
“We hand select our diamonds and choose settings that complement them the best, paying attention to the details that matter the most. Whether it’s an engagement ring on your finger or a tennis bracelet on your wrist, our diamonds don’t just sparkle, they feel amazing too.”
– Lorna, Head of Diamond Buying.
Inspiration & Advice
View More Inspiration & Advice View moreWedding Ring Buying Guide
Your wedding rings will be an eternal symbol of your love and commitment to one another.
Engagement Ring Buying Guide
When it comes to buying an engagement ring it’s all about the little details. That’s why we’re here to help with our guide on buying an engagement ring.
Eternity Ring Buying Guide
Explore our guide, giving you the knowledge and confidence to find the perfect diamond.