Head of Luxury Watches
Bruce Andrews
We think it’s time you got to know Bruce Andrews, our Head of Luxury Watches here at Beaverbrooks.
After joining the business nearly 40 years ago as a Sales Consultant in our St Annes store, Bruce is now responsible for our range of luxury watch brands.
Working in partnership with some of the world’s most prestigious watch brands including TAG Heuer, OMEGA, Breitling, Hublot, Tudor, and more, he has a meticulous eye for detail and knowledge on watch trends. Find out more about Bruce’s role as a buyer and what inspired him to get to where he is today.
Q&A with Bruce
When did your love for luxury watches start?
“My obsession with watches began from a young age, with one of my earliest memories being the first Casio I owned – a watch that sparked a life-long passion for timepieces that would later become my profession.”
What makes a luxury watch so special?
“Owning a luxury timepiece is not only a smart investment, as they often increase in value over time, but it also means that you are potentially purchasing an heirloom that can stay in your family throughout generations. A luxury watch is truly a special purchase, as the craftsmanship that goes into making them is impeccable.”
What’s been one of your highlights as Head of Luxury Watches?
“In 2019 I was part of an exclusive collaboration with TAG Heuer to design and roll out a series of limited-edition pieces to celebrate our centenary year. They were limited to 1,919 pieces in honour of our founding year, it was a very proud moment.”
What’s your favourite thing about working for Beaverbrooks?
“Where do I start? I think for me, away from my role, it’s the culture of the business. It’s just incredible and I feel so fortunate. All of us here know how unique and special Beaverbrooks is to work for and it’s no accident that we have won many accolades over the years.”
How do you choose which watch to wear every day?
“Depends on what I’m doing and what I’m wearing to be honest. If I’m more casual and it’s the weekend it would be a more rugged, sports looking watch. If I’m in meetings, maybe a dressy watch - particularly if I’m wearing a suit and shirt where you’ve got cuffs and need a slimline watch to go under. It really does vary and I like watches so it’s nice to not just wear the same watch every day!”
What’s next on your luxury watch wish list?
“The watches I wear are predominantly steel sports watches so I think probably a smarter leather strap dress watch, probably around 39-40mm. Dark dial, leather strap and quite sleek and slimline that you can wear for more formal occasions.”
Meet more Beaverbrooks experts
Courtney Davison
Jewellery Buyer at Beaverbrooks
As a Jewellery Buyer, Courtney chooses the beautiful jewellery we offer, to make sure every piece is perfect for our collections.
Beth Lucas
Watch Buyer at Beaverbrooks
As a Watch Buyer, Beth is an expert in all things designer watches, and selects the timepieces we know you'll love.
Adelle Thompson
Director of Buying and Merchandising
As a Director of Buying and Merchandising, Adelle uses her decades of experience to select the diamonds and jewellery you'll treasure.
Mark Adlestone
Chairman
Third generation of our family-owned business, Mark joined the company in 1979, and alongside his role as Chairman, he’s also a trustee of the Beaverbrooks Charitable Trust.
Paul Holly
Head of Community Responsibility
As Head of Community Responsibility and a Trustee of The Beaverbrooks Charitable Trust, Paul makes sure our relationships with local charities and communities are as strong as possible.
Susie Nicholas
Charity Manager
As Charity Manager at Beaverbrooks and a Trustee of The Beaverbrooks Charitable Trust, Susie helps to make sure we're making a positive difference to the world we live in through our charity work.
Anna Blackburn
Managing Director
Anna became the first ever non-family member to be promoted to the board as our wonderful Managing Director in 2018, and our glowing leadership awards speak for themselves.
Debbie Le Grainger
Beaverbrooks Brand Ambassador
As a fashion influencer, style icon and diamond & jewellery lover, Debbie's jewellery styling tips and inspiration are everything you need to know when curating the perfect look.
Lorna Haddon
Head of Diamonds & Jewellery
As Head of Diamonds and Jewellery, Lorna meticulously selects our jewellery and diamonds to ensure we have the most beautiful collections.
Bruce in the Press
Professional Jeweller
New survey reveals uplift in young shoppers buying timeless jewels to mark milestones.
Explore Luxury Watches
Inspiration & advice
View more inspirationGet inspired with our latest trends and guides, featuring must-have new products, beautiful gift ideas and helpful ways to celebrate special moments.
Swiss Watch Buying Guide
Looking for your first Swiss watch? Our helpful guide talks you through all the features and what makes a luxury watch Swiss-made.
Most Googled Luxury Watch Questions
Bruce answers your most Googled luxury watch questions on this helpful guide. Find out everything you need to know here.
The Luxury Edit
Luxury watches make the perfect gift. Discover the most beautifully crafted Swiss-made timepieces and why we love them on our edit.
Don’t miss a thing…
Sign up to the Beaverbrooks Club to get the latest offers and launches delivered straight to your inbox or letterbox, plus lots of style and aftercare advice. You’ll even get a treat from us on your birthday!